Your opening image of being in rooms when the F1 idea comes up brought back multiple flashbacks! As I recall, most of the time those rooms are predominantly of one gender! And if your company couldn't afford an F1 brand sponsorship it's probably going to be the theme for a company or sales kick off at some point.
That being said, I think that F1 fans (although it's expanded to include many more women and GenZ) certainly include significant numbers of B2B decision-maker personas (who were probably in those rooms we mentioned) so although slapping a logo on a car isn't the most original idea it may get the job done through sheer repetition of seeing the car and logo over and over again!
IMO, Expensify did a pretty good job of getting placement on the racing suit itself.
Your opening image of being in rooms when the F1 idea comes up brought back multiple flashbacks! As I recall, most of the time those rooms are predominantly of one gender! And if your company couldn't afford an F1 brand sponsorship it's probably going to be the theme for a company or sales kick off at some point.
That being said, I think that F1 fans (although it's expanded to include many more women and GenZ) certainly include significant numbers of B2B decision-maker personas (who were probably in those rooms we mentioned) so although slapping a logo on a car isn't the most original idea it may get the job done through sheer repetition of seeing the car and logo over and over again!
IMO, Expensify did a pretty good job of getting placement on the racing suit itself.